Each week we highlight entrepreneurs in the cannabis industry for our viewers to learn more about the leading cannabis executives of our time. This week, we highlight Luca Andrea, Founder of Biscotti. Luca was born in Pavia, Italy. Luca Andrea spent his life traveling the world as his father pursued a career in international human rights.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.